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  3. Study Set
    Strategic Marketing
  4. Exam
    Exam 6: Segmentation, Positioning, and Branding
  5. Question
    Which of the Following Is an Inferred Measure for Segmenting
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Which of the Following Is an Inferred Measure for Segmenting

Question 9

Question 9

Multiple Choice

Which of the following is an inferred measure for segmenting a market?


A) Age and gender
B) Family life cycle
C) Psychographic/lifestyle
D) Decision role
E) Social Class

Correct Answer:

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