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    Strategic Marketing
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    Exam 5: Acquiring and Using Marketing Information
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    The Resource-Based Theory of the Firm Is Designed to Take
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The Resource-Based Theory of the Firm Is Designed to Take

Question 13

Question 13

Multiple Choice

The resource-based theory of the firm is designed to take advantage of


A) marketing
B) intellectual capital
C) research
D) target audience analysis
E) financial and asset resources of the organization

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