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  3. Study Set
    Strategic Marketing
  4. Exam
    Exam 4: Understanding Consumer Behavior
  5. Question
    What Are Key Factors That Determine What Criteria Are Used
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What Are Key Factors That Determine What Criteria Are Used

Question 3

Question 3

Multiple Choice

what are key factors that determine what criteria are used in choosing amongst options in a marketing exchange?


A) elaboration likelihood
B) behavioral intentions
C) personal needs
D) social need
E) fixed duration exchanges

Correct Answer:

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