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    Exam 11: Managing Change and Innovation
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    The Generation of Novel Ideas That May Meet Perceived Needs
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The Generation of Novel Ideas That May Meet Perceived Needs

Question 75

Question 75

Multiple Choice

The generation of novel ideas that may meet perceived needs or respond to opportunities for the organization is called:


A) a search initiative.
B) creativity.
C) organizational change.
D) innovation.
E) strategic analysis.

Correct Answer:

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