Companies That Practice Reverse Innovation

Multiple Choice

Companies that practice reverse innovation:

A) innovate in affluent countries and transfer products to emerging markets.
B) create innovative, low-cost products for emerging markets and then quickly and inexpensively repackage them for resale in developed countries.
C) create products or services that typically start small and end up completely replacing an existing product or service technology for producers and consumers.
D) create products or services that initially sell well but have declining sales after a short period of time.
E) often struggle with changing successfully.