Vivian Is the Vice President of Marketing for Flight to Go

Multiple Choice

Vivian is the vice president of marketing for Flight to Go, a large airplane manufacturer. Vivian realizes that her company may be set in its ways, and she wants to improve innovation by purchasing the small operation of an innovative airline mechanic. Vivian is considering:

A) crowdsourcing.
B) a new-venture fund.
C) a new-venture deal.
D) innovation by acquisition.
E) open innovation.