The Theory of Limited Effects States That

Multiple Choice

The theory of limited effects states that

A) the media have a minimal effect on the individual's attitudes and perceptions.
B) we are limited in our knowledge of the effects that the media might have on individuals' attitudes and perceptions.
C) audiences are made up of passive people who are equally susceptible to media messages.
D) people are active audience participants who make conscious decisions about what they watch, listen to, and read.