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How Do Advertisers Often Try to Use Higher-Order Conditioning

Question 77

Multiple Choice

How do advertisers often try to use higher-order conditioning?


A) by pairing images that evoke good feelings with the presence of their product
B) by sounding loud tones at key points in their advertisements
C) by reducing resistance or anxiety as they repeatedly show the same commercial
D) by repeating the same slogan over and over again

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