When McLuhan Coined the Phrase, "The Medium Is the Message

Multiple Choice

When McLuhan coined the phrase, "the medium is the message," he was trying to convey the idea:

A) that media content is governed by ideal norms.
B) that the media could predict future events by causing them to happen.
C) that the channel through which a message is transmitted affects message interpretation and often determines message content.
D) that media are not logical; they appeal to those of moderate to low intelligence.