Multiple Choice
Which of the following ways of investigating political communication is an example of ethnographic research?
A) Volunteer to work in the campaign of a senate candidate and observe his/her behavior.
B) View videotapes of campaign ads and identify the themes used at various stages of the campaign.
C) Interview a representative group of politicians, asking them to describe and rate strategies used in the campaign.
D) Create two different ads, one that attacks a candidate's opponent and the other than gives positive information about the candidate; show the ads to randomly selected groups of viewers to see which is most effective.
Correct Answer:

Verified
Correct Answer:
Verified
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