'Value Innovation' (Kim and Mauborgne, 1999) Can Be Defined as

Multiple Choice

'Value innovation' (Kim and Mauborgne, 1999) can be defined as

A) A new way of satisfying the customer using existing knowledge and technology
B) A collaborative strategy that combines the knowledge and technology of a network of firms
C) A radical technological breakthrough that changes the rules of the game
D) An imitation strategy that is performed at a lower cost than competitors