How Might a Firm Achieve a Generic Strategy of Cost

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The Answer is Cost leadership can be achieved by having the lowest unit costs compared to rivals in the industry. This can be achieved for example, by size leading to greater economies of scale or by managing resources in such a way that achieves economies of scope, by having access to the lowest cost raw materials compared to rivals. The whole value chain needs to be focused on keeping costs low. Cost leadership is more achievable when the firm can benefit from experience curve effects.

How Might a Firm Achieve a Generic Strategy of Cost

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How Might a Firm Achieve a Generic Strategy of Cost

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