Multiple Choice
The strategic planning process can often include a discussion of future scenarios. Which of the following statements most closely describes the activity of scenario building?
A) Conducting a PEST analysis to generate opportunities and threats
B) Constructing a SWOT analysis to generate strategic options for the future
C) Constructing pictures of possible futures often deriving from a PEST analysis
D) Developing simulations to test market behaviour
Correct Answer:
Verified
Correct Answer:
Verified
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