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  3. Study Set
    Strategic Management Value Creation
  4. Exam
    Exam 12: Strategy Implementation: Control and Performance
  5. Question
    The Second Step in the Value-Driver-Action Implementation Process Requires Managers
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The Second Step in the Value-Driver-Action Implementation Process Requires Managers

Question 21

Question 21

True/False

The second step in the value-driver-action implementation process requires managers to articulate desired statements from the point of view of stakeholders, such as "I'm really attracted by the look of the new BMWs."

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