You Have Just Been Promoted to Sales Manager at Your

Multiple Choice

You have just been promoted to sales manager at your sales consulting firm. One of your first tasks is to re-design the sales training program. You realize that a well-designed sales training program typically begins with:

A) determining the training objectives
B) an analysis of what the sales force needs
C) the development of a job description for the sales position
D) the development of an evaluation system that will provide feedback on the effectiveness of each step of the training process
E) establishing a control group that will not undergo training