Someday You May Have to Establish a Code of Ethics

Multiple Choice

Someday you may have to establish a code of ethics to keep your sales force on the "straight and narrow." The first step, of course, is to get assurance from your board chairman and your president that they expect you to follow both the letter and the spirit of the law. Which of the following is/are another important step(s) for you to take?

A) set realistic sales goals
B) blow the whistle when you must
C) set the proper moral climate
D) all of the above
E) both a and c of the above