_______________ Are More Optimistic Goals Used to Stimulate the Sales

Multiple Choice

_______________ are more optimistic goals used to stimulate the sales force, whereas _______________ are the maximum share of demand in each product market that a multi-product firm can attain under ideal conditions, and are generally unrealistic objectives.

A) Sales forecasts, quotas
B) Quotas, sales forecasts
C) Quotas, sales potentials
D) Sales potentials, quotas