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    Exam 13: Strategy in Networked Industries
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    What Method of Increasing the Installed Base Did PayPal Use
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What Method of Increasing the Installed Base Did PayPal Use

Question 67

Question 67

Multiple Choice

What method of increasing the installed base did PayPal use when they gave $10 to all new customers?


A) penetration pricing
B) bundling
C) targeting the mass market
D) customer lock in

Correct Answer:

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