Brown Company Wants to Have an Advantage Over Its Competitors

Multiple Choice

Brown Company wants to have an advantage over its competitors. To gain this advantage, it must develop a product that is either ________ or of ________ than that of the competition.

A) lower priced; equal quality
B) lower priced; higher quality
C) priced the same; equal quality
D) priced the same; lower quality
E) higher priced; equal quality