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When Sony Ericsson Hired Models to Pose as "Tourists" Who

Question 137

Multiple Choice

When Sony Ericsson hired models to pose as "tourists" who asked real tourists if they would take their picture with Sony's new camera cellphone, this was an example of


A) advertising of a counterfeit brand.
B) morally objectionable advertising.
C) lack of truth-in-advertising.
D) misleading price advertising.
E) stealth advertising.

Correct Answer:

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