Top Managers at Cortland Are Involved in the Planning Process

Multiple Choice

Top managers at Cortland are involved in the planning process, and they have just finished setting goals for the company. What should they do next?

A) Develop plans to achieve the goals
B) Determine whether a gap exists between the company's current situation and its desired situation
C) Assess the effectiveness of the plan before proceeding further
D) Implement the plans that are necessary to reach the goals that have been set
E) None of these