The Coast Capital Savings Credit Union Branch in Surrey, B

Multiple Choice

The Coast Capital Savings Credit Union branch in Surrey, B.C., simplified the banking experience of its customers and developed an innovative new service called "You're the Boss Mortgage" which was named the Mortgage of the Year by canadianmortgagetrends.com. This is an example of

A) statistical product control.
B) benchmarking.
C) quality/cost studies.
D) getting closer to the customer.
E) competitive product analysis.