According to the Marketing Concept

Multiple Choice

According to the marketing concept

A) the firm must coordinate its marketing and non-marketing activities.
B) customer satisfaction is the firm's only objective.
C) maximum short-run profit is the firm's only objective.
D) the marketing department should function independently of the rest of the firm.
E) the finance area becomes critically important because ways must be found to pay for all the marketing research activity that is necessary.