Multiple Choice
What results are expected from a successful product differentiation program?
A) The manner in which the product functions must be changed.
B) Differentiation requires that prices be mid-level in order to generate a high volume of sales.
C) Customer response to the product will change.
D) Differentiation requires that prices be high in order to generate a high volume of sales.
E) Promotional plans will not change.
Correct Answer:
Verified
Correct Answer:
Verified
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