Which of the Following Is Correct with Regard to Price

Multiple Choice

Which of the following is correct with regard to price?

A) It refers only to the actual amount of money that consumers pay for a product.
B) It is generally the second-most important element in the marketing mix.
C) In some cases, high prices will actually attract customers by implying that the product is unusually good.
D) It is more important for industrial goods than it is for consumer goods.
E) All of these