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    Exam 12: Understanding Marketing Principles and Developing Products
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    Purple Moon Markets Adventure Software to Pre-Teen Girls
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Purple Moon Markets Adventure Software to Pre-Teen Girls

Question 294

Question 294

Multiple Choice

Purple Moon markets adventure software to pre-teen girls. This is an example of


A) relationship marketing.
B) mass customization.
C) product differentiation.
D) customer identification.
E) market segmentation.

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