Marketing Research Is

Multiple Choice

Marketing research is

A) the study of consumer needs and wants, and the ways in which sellers can best meet them.
B) the process of collecting, storing, and retrieving data in electronic files.
C) the process of fixing, adapting, and communicating the nature of the product itself.
D) the process of dividing a market into categories of customer types.
E) a marketing strategy that emphasizes long-lasting relationships with customers.