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    Exam 12: Understanding Marketing Principles and Developing Products
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    When UPS Asked Customers How the Company Could Improve Its
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When UPS Asked Customers How the Company Could Improve Its

Question 23

Question 23

Multiple Choice

When UPS asked customers how the company could improve its service, UPS was using


A) video mining.
B) observation.
C) experimentation.
D) focus groups.
E) surveys.

Correct Answer:

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