As You Are Driving Down the Road in Your New

Multiple Choice

As you are driving down the road in your new Chevrolet, you notice that a new Ford has stopped beside the road and has its hazard lights blinking. You smile but decide to stop anyway to help out. You are in the ________ stage of the consumer buying process.

A) problem recognition
B) information seeking
C) purchase decision
D) evaluation of alternatives
E) post-purchase evaluation