Multiple Choice
Which of the following is correct with regard to the concept of a "product"?
A) The product is made up of the visible features and benefits.
B) When consumers buy a product, they are also buying an image and a reputation.
C) Products are normally classified into two basic groups: those that are consumed in a short period of time and those that last a long time.
D) The value package is the objective features of the product.
E) For a computer, most items in the value package are tangible.
Correct Answer:

Verified
Correct Answer:
Verified
Q171: Buildings, manufacturing equipment, computers, and desks are
Q172: Which of the following is correct with
Q173: What is the fundamental goal of product
Q174: ComicalYou is a new social media service
Q175: What is customer relationship management (CRM)?
Q177: List the factors in the external environment
Q178: Marketing plans, decisions, and strategies are not
Q179: Lextel Ltd. is involved in a market
Q180: The total array of products a company
Q181: Groups of people with similar wants and