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    Business Essentials Study Set 3
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    Exam 12: Understanding Marketing Principles and Developing Products
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    You Are Asked to Come Up with a New Widget
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You Are Asked to Come Up with a New Widget

Question 253

Question 253

Multiple Choice

You are asked to come up with a new widget. What would your first step be?


A) Idea screening
B) Idea generation
C) Commercialization
D) Business analysis
E) Test marketing

Correct Answer:

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