You Are Asked to Justify Market Research for a New

Multiple Choice

You are asked to justify market research for a new product. You explain that it is required

A) to determine if the product will meet performance requirements.
B) to ensure that the new product will mesh with the firm's objectives.
C) to identify future production problems.
D) to identify benefits to be provided by the product.
E) to determine whether there will be a market for the product.