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    Exam 12: Understanding Marketing Principles and Developing Products
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    Coca-Cola, Pepsi-Cola, Kleenex, and Chevrolet Are Examples of
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Coca-Cola, Pepsi-Cola, Kleenex, and Chevrolet Are Examples of

Question 114

Question 114

Multiple Choice

Coca-Cola, Pepsi-Cola, Kleenex, and Chevrolet are examples of


A) private label.
B) brand names.
C) product names.
D) product line names.
E) public label.

Correct Answer:

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