True/False
When marketers segment markets based on demographics, they are doing so on the basis of "quantitative" factors like age, education, family size, and income, but not on the basis of "qualitative" factors like nationality, race, and religion.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q194: List the seven steps in the new
Q195: What is the ratio for value?
Q196: Needing some new clothes, you ask one
Q197: Black & Decker makes toasters, vacuum cleaners,
Q198: Social media like Twitter and Facebook have
Q200: Which of the following is true with
Q201: Describe the four types of brand names
Q202: For many years, ServiceMaster focused on residential
Q203: Mass customization is an important production method
Q204: Discuss the five common methods of segmenting