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    Exam 12: Understanding Marketing Principles and Developing Products
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    Campbell's Soup Has Discovered That Millennials Are Buying Less Soup
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Campbell's Soup Has Discovered That Millennials Are Buying Less Soup

Question 192

Question 192

True/False

Campbell's Soup has discovered that millennials are buying less soup than the population as a whole. This is an illustration of the importance of demographic variables in marketing.

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