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Julia, Owner of Julia's Craft Supply Store Would Like to Take

Question 68

Multiple Choice

Julia, owner of Julia's Craft Supply Store would like to take advantage of the fact that customers are not completely rational when making buying decisions and may prefer prices that are not stated in even dollar amounts. Which pricing tactic is she interested in?


A) Discounting
B) Price skimming
C) Psychological pricing
D) Skewed pricing
E) Price lining

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