Odd-Even Pricing Involves

Multiple Choice

Odd-even pricing involves

A) setting a limited number of prices for certain categories of products.
B) setting an initial high price to cover new product costs and generating a profit.
C) taking advantage of the fact that consumers do not always respond rationally to stated prices.
D) setting prices in uneven dollar amounts.
E) setting an initial low price to establish a new product in the market.