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    Exam 13: Pricing, Promotion, and Distributing Products
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    The Communications Vehicle That Is Flexible, Has Rapid Coverage, but Lasts
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The Communications Vehicle That Is Flexible, Has Rapid Coverage, but Lasts

Question 243

Question 243

Multiple Choice

The communications vehicle that is flexible, has rapid coverage, but lasts briefly and cannot target audiences very well is


A) direct mail.
B) newspapers.
C) magazines.
D) radio.
E) television.

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