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    Exam 13: Pricing, Promotion, and Distributing Products
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    The Communications Vehicle That Is Inexpensive, That Effectively Segments the Customers
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The Communications Vehicle That Is Inexpensive, That Effectively Segments the Customers

Question 126

Question 126

Multiple Choice

The communications vehicle that is inexpensive, that effectively segments the customers, but is not very long lasting is


A) radio.
B) direct mail.
C) newspaper.
D) television.
E) magazines.

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