The Cream Soap Company Has Launched a New Campaign Geared

Multiple Choice

The Cream Soap Company has launched a new campaign geared at increasing the sales volume of its new Fresh Smelling line of soap products. The $1.6 million campaign will cover the costs of providing samples of their soap products to be delivered with the Toronto Star newspaper to 500 000 homes in Toronto. This marketing technique is known as

A) personal selling.
B) public relations.
C) advertising.
D) publicity.
E) sales promotion.