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Emotional Obsolescence Refers to When Advertisers

Question 14

Multiple Choice

Emotional obsolescence refers to when advertisers


A) appeal to the charitable emotions of their audiences so that they constantly donate money to new causes.
B) constantly cycle new products into the marketplace, keeping customers dissatisfied with what they have.
C) realize that consumers have grown weary of their strategies and they seek out new forms of advertising.
D) want to do more than just sell products to people; instead, they want consumers to think about the environment.

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