Kreme Industries Has an SBU Kreme Makeups, Inc

Multiple Choice

Kreme Industries has an SBU Kreme Makeups, Inc., that offers a wide variety of makeup products and accessories for women. Although market growth rate is high, the SBU's current market share is low and it needs substantial investment. The parent company is trying to decide if Kreme Makeups has long-term sustainability before investing any more cash in it. In the context of the BCG matrix, this SBU of Kreme Industries would be classified as a ________.

A) question mark
B) cash cow
C) dog
D) star
E) low-cost leader