Eva Wants to Raise a Lot of Money for Her

Multiple Choice

Eva wants to raise a lot of money for her cat rescue group. Based on the research by Shariff and Norenzayan (2007) , the best strategy for doing this involves __________.

A) mentioning fairness or religious imagery several times in the brochures
B) putting happy cat pictures on the brochures
C) telling potential donors they are "stars"
D) mentioning potential donors' names several times