Multiple Choice
People are more likely to pay attention to characteristics of the communicator, rather than to the contents of the message, when __________.
A) they are personally involved in the issue
B) the issues are too complex to comprehend fully
C) the stakes are high
D) they are high in the need for cognition
Correct Answer:
Verified
Correct Answer:
Verified
Q177: Reggie is busy trying to prepare a
Q178: Briefly compare the classic Yale Attitude Change
Q179: Emerson's boss wants to use cognitive dissonance
Q180: Researchers (Davidson & Jaccard, 1979) studied the
Q181: Researchers systematically varied the quality of persuasive
Q183: Researchers showed Americans and Koreans advertisements that
Q184: Researchers (Davidson & Jaccard, 1979) studied the
Q185: Which of the following is NOT a
Q186: You work for an advertising agency. You
Q187: Lori downloads and listens to MP3s to