According to the Authors of Your Text, People's Common Perceptions

Multiple Choice

According to the authors of your text, people's common perceptions of the effectiveness of advertising is ironic in that most people believe ________ are ineffective, but they are actually fairly effective, and most people believe ________ are effective, but they really are not very effective.

A) advertisements; subliminal messages
B) subliminal messages; advertisements
C) product placements; advertisements
D) emotional appeals; logical arguments