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    Exploring Marketing Research
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    Exam 2: Information Systems and Knowledge Management
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    The Process That Allows Important Day-To-Day Operational Data to Be
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The Process That Allows Important Day-To-Day Operational Data to Be

Question 15

Question 15

Multiple Choice

The process that allows important day-to-day operational data to be stored and organized for simplified access is called ____.


A) global information tracking
B) data warehousing
C) proprietary marketing
D) keyword searching

Correct Answer:

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