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  3. Study Set
    Exploring Marketing Research
  4. Exam
    Exam 3: The Marketing Research Process
  5. Question
    A Directed Search of Published Works (Including Periodicals and Books)that
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A Directed Search of Published Works (Including Periodicals and Books)that

Question 3

Question 3

True/False

A directed search of published works (including periodicals and books)that discusses theory and presents empirical results relevant to the topic at hand is called a literature review.

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