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    Exploring Marketing Research
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    Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues
  5. Question
    Which Term Refers to the Application of Principles of Conduct
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Which Term Refers to the Application of Principles of Conduct

Question 3

Question 3

Multiple Choice

Which term refers to the application of principles of conduct to business behavior as related to the exchange environment?


A) moral relativism
B) moral idealism
C) marketing idealism
D) marketing ethics

Correct Answer:

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