Mainline Ltd

Multiple Choice

Mainline Ltd. is a landline telephone manufacturer whose average return on invested capital is approximately 2 percent. Because demand for landline telephones has declined significantly, the industry average return on invested capital has been negative (-5 percent) for the last few years. In this scenario, Mainline Ltd. has a

A) competitive advantage.
B) balanced scorecard.
C) competitive disadvantage.
D) power position.