Multiple Choice
Cobalt Sodas has seen its market share erode in recent years, as consumers increasingly turn toward healthier beverage choices such as unsweetened sparkling water. Hoping to rekindle interest in sugary sodas, Cobalt decides to produce a limited run of "throwback" cans using labeling first introduced in the 1980s. What is wrong with this strategy?
A) It fails to face the competitive challenge.
B) It does not involve concrete actions.
C) It lacks strategic commitments.
D) It tries to be everything to everybody.
Correct Answer:
Verified
Correct Answer:
Verified
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